The Next Big Thing in Indian Fashion, Ikaki, Is All Set To Open Its Bhopal Store

September 1: As fashion adeptly embraces the unforeseeable future, we are witnessing the rise of smart brands, and the most noteworthy addition to this industry has been IKAKI, a label that has smartly woven ancient Indian handlooms with the modern era, describing the new chapter of Indian fashion aptly.

It also summarizes the ideologies of the young and blooming fashion designer Apurvi, for whom fashion has always been an integral part of life. Apurvi’s thought behind IKAKI has always been simple, a coalescence of all Indian weavings, wearings and workmanship meeting the ‘now’. As the designer gives us her take on the brand, she says, “IKAKI is a palindrome, and it’s not just in word, but also in emotion – IKAKI meets past Indian fashion with the future, a true palindrome in its essence. And that’s not all, with this label, I want to evoke the feeling of individuality in women, give them the power to feel fashionable and confident”.

The label, IKAKI, is set to relocate and relaunch its store. In the last few months, the designer started taking active steps to execute it. She says, “As the world faces unprecedented times, the way we engage with brands and each other has changed, and I believe it is important to embrace innovative methods to reach our audiences, but I also believe in having a solid physical presence, and that’s what my store has always been about. Taking this idea a step further, I have relocated the store to a luxuriant location that does justice to the artistic tastes.

The brand’s newly relocated physical store will have a contemporary Indian minimal aesthetic that offers the consumer a unique experience. “And as physical retail still remains important to us, the IKAKI store will reflect the brand’s larger philosophy which is SAT CHIT ANAND – Truth Consciousness Bliss. At IKAKI, we have always used Instagram to employ new methods of visual storytelling. Still, now we look forward to exploring the same possibilities with the relaunch of our rustic retail store”, says Apurvi.

The IKAKI store will feature a wide range of collections, resort, everyday prét, bridal,

festive, occasion wear and more. And, especially for the relaunch, the store will showcase two collections at once; Sona and Chaandi, all about handcrafted chanderis and silks with signature workmanship details woven together with a modern touch. The store will intend to keep a uniform design approach across all mediums and platforms. Each product will be carefully selected, photographed, and adequate information will be made available to the customer to make the experience as smooth as possible. There will also be a lookbook available for the collection before the relaunch to keep all the product details handy and in place.

Its classic contemporary retail store and relaunch are on the first few days of September 2021.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

J&K Lt Governor conferred awards to Chetna Heroes and launched a ‘Coffee Table Book’ on their accomplishments in spreading goodness in a society organised by Mission Chetna

New Delhi (India), May 26: Goodness is divine! And spreading goodness is a great virtue and an exemplary philanthropic deed. But in the materialistic age, it seems to be vanishing! However, Mission Chetna, resolved to ‘Spreading Goodness’ in the society, has been unwaveringly chasing its mission and getting desired success and support from like-minded people. […]

Read More
Business

Dale Bhagwagar Media Group tops the list of best PR agencies in India for music promotions

Dale Bhagwagar Media Group aces the music promotion list. Mumbai (Maharashtra) [India], May 26: The public relations trade website PR Agencies In Mumbai has listed Bollywood PR agency Dale Bhagwagar Media Group as the best PR agency on the list of top publicity agencies in India handling music PR. The site notes that apart from films and […]

Read More
Business

JJ Tax – One-stop solution for all your tax needs #ChatKaroTaxBharo

Founders of JJ Tax—Rashi, Jambukeswaran, Leesha, and Mehak New Delhi (India), May 26: Do you also dread that time of the year when you have to comply with taxation formalities like submitting an investment declaration and filing your income tax return? Do you also find yourself wasting time trying to figure it all out? Don’t […]

Read More