#MyBodyMyLove– International Women’s Day 2022 Campaign by MadHawks

March 10: According to a 2019 S&P Global study, there is a significant correlation between firms with women leaders and above-average performance. The research concluded that firms with female CFOs and CEOs have been more profitable and have posted above-average stock performance.

At the same time, these women-led firms have developed a more diverse and inclusive work culture. Despite all of their achievements, gender stereotypes, discrimination due to race, and attire in a firm’s hiring decisions are also well-documented facts. The issue gets even worse for women. They may be discriminated against, not only for these reasons but also for their body shapes and marital status. The question is, “Do the attire and appearance affect the skill and talent in any way?”

MadHawks’ latest campaign for International Women’s Day 2022 features more than 30 social content creators and influencers who share their experiences and efforts to break the typical biases about their appearance, body, and attire. These are women who are successful in their own right, are creative, talented, and financially independent.

“At MadHawks, we take special care to have a clear lens while examining talent,” says Ravi Kumar, CEO and Founder of MadHawks. “In our experience, women have the talent to look past gender and other stereotypes, and as a result, MadHawks now employs a diverse and very talented team, more than 70% of which are women,” he further adds.

This week-long campaign will feature statements and stories from more than 40 social media and digital influencers. The campaign aims to drive a message for the women in any sphere of life to be confident about their appearance, and not let the judgements of society stand in the way of their success and happiness.

“Our latest International Women’s Day campaign #mybodymylove is all about breaking this stereotyping at hiring stations. The next generation of talent is not bound by geography or background. They often come from visibly different backgrounds, and women have been at the receiving end of this general discrimination for their appearance, despite their talent and dedication.”

MadHawks also hosted three very successful social content creators and influencers at the10 Episode of talk show MadTalks. The show hosted by Sargun Goolry, Business Head at MadHawks, garnered thousands of views within the first few hours.

MadHawks- A Digital Marketing Agency, has apparently experienced better performance from female leaders and managers. “They are definitely better at delegation and managing diversity. We have expanded to more than five different geographies and have been successfully managing the disparate client expectations despite the cultural and other barriers, thanks to the skilled women managers,” adds Ravi cheerfully.

With the current ratio of 70:30 women to men, MadHawks is likely to experience better overall performance. And not just because of having more women in the team, but because of having more talented women happily pushing the boundaries at the rapidly growing digital agency.

Business

The Lions’ Den Show Welcomes Dipak Sanghavi as the Investor to Shape the Future of Start-Ups

Only 2 percent of start-ups survive, and less than 0.2 percent scale up. Mumbai (Maharashtra) [India], May 17:  When the Lions’ Den, an upcoming reality show, was conceptualising, the key question they had to answer was, ” What problem are we trying to solve? “The answer to this question would define the design of the […]

Read More
Business

Leister India and Mipa Industries Jointly Organize a Groundbreaking Workshop on HDPE Geomembrane Welding Technology

Pune (Maharashtra) [India], May 17: In a significant stride towards advancing the realm of geomembrane welding technology, Leister India and Mipa Industries collaborated to organize an enlightening workshop titled “Active Workshop on HDPE Geomembrane Welding Technology.” Held on May 14th, 2024, at Iris Banquet, Dorabjee’s Royal Heritage Mall, NIBM Road, Pune, the event attracted industry […]

Read More
Business

Devangi Dalal: Leading the Way in Mompreneurship

New Delhi (India), May 17: Devangi Dalal, an outstanding Indian Audiologist and Speech-Language Pathologist, shines as a symbol of compassion and empowerment, especially for those dealing with hearing impairments. With more than 32 years of dedicated service, she has earned recognition both nationally and internationally. In her role as the Centre Director of Hearing Hearts, […]

Read More