India Luxury Foundation to come up with ILF Calendar 2022

New Delhi (India), December 13: After the earlier successful editions of the India Luxury Foundation Calendar, Dr Gaurav Grover, is once again all set to come with it’s latest season, ‘ILF Calendar 2022’ on the theme designed on ‘Sustainability and Zero Waste, with India’s renowned fashion designer Samant Chauhan and his collection on Sustainability will be featured in the calendar.

Talking about his latest collection, Samant Chauhan says, “One of the challenges that fashion poses to the environment is in terms of too much product being out there or, in other words, excessive production and consumption. Fast fashion is to be blamed. We need to rethink our attitudes towards our clothing and increase the whole lifecycle of our garments. This implies making things differently, buying less and buying pre-owned. It also means holding onto things for longer and repairing. Making things differently refers to reducing waste during production to a minimal, upcycling and using deadstock when possible.”

Samant further adds, “I think many people are of the view that ecological responsibility and luxury cannot go hand in hand, but Dr. Gaurav Grover and his India Luxury Foundation are trying to change that notion. In the ILF calendar this year (2022), only sustainable garments have been used, but the finish of the garments is as luxurious as can be as the garments are made from Bhagalpuri silk which, besides being sustainable, gives a luxurious effect to the outfit. This will hopefully change perceptions and motivate others to follow suit.”

Dr Gaurav Grover, Chairman, India Luxury Foundation, says, “Choosing sustainable fashion over fast fashion can be extremely difficult. Especially when conventional fashion keeps luring us with a wide variety of choices at throwaway prices. However, all this comes at the expense of harming the environment and the scores of artisans for whom it is becoming increasingly difficult to sustain themselves and their craftsmanship”.

Ms. Palka Grover, Luxury Director, says there are many benefits of sustainable fashion, and some of these include positive impacts on our environment as well as ethical, economic growth across various strata of society. This calendar seeks to redefine luxury and fashion in terms of sustainability. It aims to emphasise the significance of finesse and detailing, by creating a weave bathed in luxury and craftsmanship”.

This year’s calendar will be shot at the Luxurious Venue Pullman New Delhi Aerocity with the best of Actresses and Super Models of our country like Sarah Jane Dias,  Sonalika Sahay,  Rashi Rao,  Ishika Taneja, etc,.

Leave a Reply

Your email address will not be published. Required fields are marked *

Press Release

Why We Need to Revamp the Cybersecurity Education

Ghaziabad (Uttar Pradesh) [India], March 21: In the current digital age, cybersecurity has become an essential component of our society. With technology permeating every aspect of our daily lives, it is critical to have individuals who can defend the digital world against cyber threats and attacks. To this end, the IMS Ghaziabad (University Courses Campus) […]

Read More
Press Release

Ahmedabad to witness Shri Vallabh Sakhi Raspan Mahotsav by Shri Dwarkeshlalji Mahodayshri

The three-day religious celebration will take place at Eka Club in Kankaria from April 1 to 3. Ahmedabad (Gujarat) [India], March 31: Ahmedabad will witness the three-day Shri Vallabh Sakhi Raspan Mahotsav by renowned spiritual leader and International Vaishnav Sangh Founder, Vaishnavacharya Shri Dwarkeshlalji Mahodayshri from April 1 to 3. Shri Dwarkeshlalji descends from the divine […]

Read More
Press Release

Morari Bapu extends Ram Navami wishes, calls for lighting of diyas in every home

Ahmedabad (Gujarat) [India], March 31: Spiritual leader and kathakaar Morari Bapu greeted everyone on the auspicious occasion of Ram Navami on Thursday.   Speaking on occasion, the respected saint from Talgajarda extended his warm greetings and good wishes to entire Gujarat, the whole country, the whole world, and the universe. He also said that Ram Navami […]

Read More