House of Varada Redefines Luxury with Its Collection of Beach and Resort Wear

The “accessible luxury” brand allows its customers to flaunt exclusive garbs without spending a fortune 

December 21: In India, luxury wear has always been limited to high-end formal clothes (suits, tuxedos, etc.) and exclusive traditional wear (sarees, sherwanis, lehengas, etc.). House of Varada aims to disrupt the sector by bringing in luxury beach wear and resort wear. The brand designs niche apparel for customers willing to sunbathe on a beach or spend a relaxing vacation at a resort.

House of Varada is founded by Anant Singh and Kinjal Singh. The couple focuses on designing chic garments for their customers while keeping in mind the brand’s USPs. House of Varada follows an inventory-free approach to producing hand-crafted products. All of the brand’s garments are made to order, adding a personal touch to its relationship with the customers. Moreover, House of Varada works in close association with the local artisans to ensure the holistic development of everyone working in the ecosystem. It pays attention to every nitty-gritty detail while designing every inch of a garment.

Being a professional stylist, Kinjal Singh brings her industry experience to the table while designing her line of resort and beach wear. She has always been fascinated by the way resort and beach wear are designed, wanting to make the same products more accessible to the audience. Being fond of fashion since a very young age, she has built an illustrious career styling celebrities like Neha Dhupia and Sunny Leone. Moreover, Kinjal has honed her skills by working with some of the most notable designers in the country, such as Nida Mehmood and Sanchita Ajjampur.

House of Varada is an “accessible luxury” brand. It finds the sweet spot between luxury wear and apparel that doesn’t dig holes too deep in the customers’ pockets. House of Varada is created with the intention of letting customers wear high-end luxury garments while having easy access to them. It is willing to expand the fairly unexplored sector by creating suave designs for its resort and beach wear. While there has always been a need for accessible luxury wear, not many brands have filled the gap to cater to a largely untapped audience. House of Varada taps into this opportunity, allowing its customers to style themselves as per their preferences.

As House of Varada’s apparel is designed for beaches and resorts, the brand emphasises comfort along with style. It does not want to compromise the customers’ comfort for aesthetics. “People wearing House of Varada should feel comfortable while looking stylish,” says Anant Singh.

Kinjal Singh believes House of Varada is less aspirational and more attainable as a brand. She says, “While most high-end luxury brands across the world are highly aspirational, they are often limited to a few window-shopping trips. We have focused on making House of Varada an attainable luxury resort and beach wear brand that is within reach of its audience. It is an ideal blend of luxury, comfort, and aesthetics that makes every trip to a beach memorable!”

To learn more about House of Varada and tour its Instagram page, click here.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Business

Roadshow on Bharat Tex 2024 in Coimbatore Evokes huge Response

Mr. Bhadresh Dodhia, Chairman – SRTEPC New Delhi (India), November 28: A Mega Textile Show called as Bharat Tex 2024 will be held in February 2024. A Core Committee has been constituted to organize the event with Mr. Naren Goenka, Chairman, AEPC is the Chairman   and Mr. Bhadresh Dodhia, Chairman, SRTEPC is the Co-Chairman of this Committee. SRTEPC (The […]

Read More
Business

AMIC FORGING LIMITED– SME IPO at BSE SME to open on November 29, 2023

Mumbai (Maharashtra) [India], November 28: IPO is set to commence on Wednesday, November 29, 2023, and will conclude on Friday, December 01, 2023. The IPO comprises an issue size of up to Rs. 34.80 crores, featuring 27,62,000 Fresh Issue Equity Shares. The Anchor Allocation shall take place on Tuesday, November 28, 2023.  The book-running Lead […]

Read More
Business

Tilara Polyplast Redefining Possibilities in Polycarbonate and Acrylic Solutions Globally

Tilara Polyplast Redefining Possibilities in Polycarbonate and Acrylic Solutions Globally Rajkot (Gujarat) [India], November 28: Tilara Polyplast, a trusted leader in the manufacturing of polycarbonate sheets and acrylic sheets, has become synonymous with excellence under the visionary leadership of CEO Brijesh Tilara. Established in 2014, the company has expanded its footprint worldwide, exporting its high-quality […]

Read More