Bigfoot is in India with a message from Veganuary

The mythical creature joins more than a million worldwide who have tried a vegan diet

New Delhi (India), December 27: Veganuary, the global pledge to try vegan for 31 days, has a new supporter- Bigfoot. A video of the mythical creature – voiced by Hollywood actor James Cromwell – surfaced yesterday where he was seen signing up to Veganuary to cut his carbon Bigfoot print.

Living alone in the woods, hardly seen by anyone, Bigfoot felt disconnected from the world and the scenes of climate chaos he saw on social media. But when his best friend Snowman melted to the ground, Bigfoot realised he IS connected to the rest of the world and must do his part to save it. So, he decided to change his diet with the help of Veganuary.

James, star of Succession, Six Feet Under and the Christmas classic Babe, says: “Do the planet and yourself a favour. Take the Veganuary challenge. Make a difference with little or no effort.”

 The cheeky, fun video premieres worldwide on December 27th, as Veganuary aims to reach 2 million participants this year, since its launch in 2014. The ambitious target is powered by massive growth in interest towards plant-based eating in India. A 2019 study reported that 63% of Indians were keen to replace meat with plant-based options. Additionally, there is a growing realization that a vegan diet has multiple benefits. Almost half of the Veganuary 2021 participants said they did it for the animals. 22% participated for personal health and 21% for the environment.

India had the third highest Veganuary participants in 2021, with Bengaluru the top city in the country. Euromonitor International has noted that the ongoing pandemic has exposed the health, safety, and supply chain vulnerabilities of animal meat and that Indian companies selling vegan products are seeing a 40-60% jump in demand since the onset of the pandemic. The Good Food Institute India projects that over the next five to seven years, the smart protein market in India may touch $1 billion.

Veganuary India head, Prashanth Vishwanath, says: Bigfoot may be mythical, but the need for urgent climate action is real. Changing our diets is crucial for this – and taking part in Veganuary is the perfect place to start!”

 More than 582,000 people from 209 countries and territories officially took part in Veganuary in 2021, and this year is set to be even bigger as the campaign has officially launched in India for 2022. With campaign hubs now in the UK, US, Germany, Argentina, Chile, Brazil and India, Veganuary is truly a global phenomenon.

Veganuary is free to join, and people can sign-up at veganuary.com to receive 31 daily emails tailored to the Indian audience, packed with nutritional info, delicious recipes, easy meal plans and helpful advice.

Leave a Reply

Your email address will not be published. Required fields are marked *

National

BEVU BELLA UGADI (Ugadi Pachadi in Karnataka)

Read Time:1 Minute, 2 Second Banglore (Karnataka) [India], March 23: Bevu Bella literally means neem leaves and jaggery and is a preparation made on the occasion of the auspicious Kannada new year. Pavithra Halkatti, Businesswoman, Lawyer, Educationist & Philanthropist, share her recipe for the occasion. “The ingredients used in Bevu Bella Ugadi symbolise different emotions/experiences – […]

Read More
National

Sree Metaliks’ SAANCHI Initiative Launches Mission to Improve Women’s Health and Expand Menstrual Hygiene Awareness in Odisha

Read Time:2 Minute, 30 Second New Delhi (India), March 21: Draupadi Devi Welfare Organization, a non-profit affiliated with Sree Metaliks, inaugurated its training centre, SAANCHI. This aims to empower women, differently-abled people, and underprivileged populations through education, skill development, and job opportunities. SAANCHI’s mission is to raise health and hygiene awareness by providing high-quality sanitary pads […]

Read More
National

CR Patil and Rashmi Saboo promote the financial empowerment of 100 girls with Sukanya Samriddhi Yojana accounts

Read Time:1 Minute, 11 Second Surat (Gujarat) [India], March 18: The city-based Preksha Seva Foundation celebrated Gujarat Pradesh BJP President CR Patil’s 69th birthday by opening Sukanya Samriddhi Yojana accounts for about 100 girl children. Preksha Seva Foundation, a non-profit organisation in Surat, commemorated the birthday of BJP President CR Patil by spreading the light […]

Read More